Category Archives: identity

Traveller Logo by The Company You Keep

The Company You Keep have designed an identity for Melbourne cafe, Traveller, opened by the Seven Seeds crew. The logo is so simple that it’s delightful.


Hotel Daniel in Vienna – Thisispaper Magazine

Inspiration: It seems this hotel in Vienna has thought of everything. They’ve designed every little corner. Especially like the paper created by Mike Fuisz and Sabine Kembichler.

Review from thisispaper

Paper from behance

Wedge & Fig | Identity Designed


A very nice ‘handmade’ identity. The consistency throughout all collateral really strengthens the brand, creating a strong, sophisticated but fun identity with heaps of personality.

Wedge & Fig | Identity Designed.

University of California Identity

Whether you like the new branding for the University of California, you surely can’t deny that this is a nice way to introduce it. Designed by an 11 person in-house creative team.

University of California Logo and Identity

The Halycon

The Halycon is a new arts / retail / design / music / food space in London. We love the strong and exciting identity. Created by SomeOne.

Fresh take on sushi

This identity is for London suushi store Yoobi which takes influences from Japan and Brazil. The sushi is made fresh to order. The branding centres around the shape of the product and is consistently applied to the environmental graphics, furniture, signage, stationery, packaging and print.

Yoobi logo

Yoobi brand identity design

Yoobi brand identity design

Yoobi brand identity design

Yoobi stools

Yoobi brand identity design

Yoobi packaging

Yoobi brand identity design

Yoobi brand identity design

Yoobi staff

Yoobi leaflets

Yoobi window

Yoobi | Identity Designed.

Patricia Cafe, Melbourne


Patricia by Beyond the Pixels, Melbourne

Case Study can be found at Identity Designed

Madefire is an open book

Madefire is a new digital publishing platform for comics and graphic novels through two main features: a desktop web tool where creators can produce their stories, and an iPad that delivers the content, with animation, music, and sound effects.

Madefire | Moving Brands – a global branding company.

Some 2012 One Show Standouts

One Show winner – the annual report on solar power where the content only appears under sunlight


One Show branding/logo design winner – Elephant combs

Elephant Combs logo

Elephant Combs logo

A logo that grows on you

Baby best sells products that aim to enhance the relationship between a mother and a baby and the castle logo communicates the safety of that relationship.

I like the way the logo is shown as a large group of units which are also used individually.

Baby Best brand identity design

Baby Best brand identity design

Baby Best brand identity design

Baby Best brand identity design

Baby Best brand identity design

Baby Best Identity by Kit Cheuk.

Zebra Inspired

Branding of the five star luxury hotel, Sankara, from Glazer Brand & Design Consultants. It draws its inspiration from a zebras stripes, giving it an authentic african flavour.

Sankara logo sketch

Sankara logo sketch

Hipster brands dig up the past


GCB NickFerrari 1

2 2 12 vivitar1



03 15 12 expo5

2 6 12 izola10


03 19 12 Cider1

03 21 12 bella5

WilburnThomas FEWSpirits group 001


Ipswich box2

03 16 12 mollys3




Thanks to

Kathmandu hits a new peak

A clean logo with a really strong and simple application. A nice example of ‘nutrition panel’ design.


Kathmandu Application 01Kathmandu garment technology system 01   Kathmandu garment technology system 02Kathmandu packaging 01Kathmandu packaging system

Moving a logo forward.

Often we come across new logos that don’t excite us at first glance, but occasionally the logo grows on us when you see its application. Here is one example of the recently rebranded Museum of the Moving Image, New York.

The reference to the triangles on the building is nice.

MoMI Logo, Before and After

MoMI Logo, Before and After

MoMI Logo, Before and After

MoMI Logo, Before and After

MoMI Logo, Before and After

Inspiring Logos

WALK meyvis5 Bipolarartlovers dig kids clubPellitteri Waste Systems Plain PaperAustralian PorkGuitarshop Xavier Fence GIRAFFEOsolve design studio Macho grillMetroMobileHumility QXMedia iTea HOUSEBazooka Gecko twystconcur Candy Ecobox