This identity is for London suushi store Yoobi which takes influences from Japan and Brazil. The sushi is made fresh to order. The branding centres around the shape of the product and is consistently applied to the environmental graphics, furniture, signage, stationery, packaging and print.
The environmental graphics at the London Olympics is starting to show up. LOCOG have somehow managed to use the graphic language from the logo to develop a brand rather than just a logo.