“Hipster” Redesigns of Famous Brand Logos

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The Coca-Cola logo may be classic, but is it really relevant to hip, metropolitan 20-somethings? With the motto “holding up a mirror to the artsy community,” a Tumblr called Hipster Branding proposes tongue-in-cheek solutions for popular brands looking to attract the cool kids. The blog’s mastermind, Dave Spengeler, redesigns corporate logos in a familiar minimalist style, with plenty of trendy signifiers — anchors, mustaches, Helvetica or old-fashioned fonts, the ubiquitous “X.” The results range from actually attractive to hilariously ridiculous; page through to see a few of our favorites, the follow Hipster Branding to keep up with the feed.

Image credit: Hipster Branding. Spotted via Thaeger

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

Image credit: Hipster Branding

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