A very nice ‘handmade’ identity. The consistency throughout all collateral really strengthens the brand, creating a strong, sophisticated but fun identity with heaps of personality.
This identity is for London suushi store Yoobi which takes influences from Japan and Brazil. The sushi is made fresh to order. The branding centres around the shape of the product and is consistently applied to the environmental graphics, furniture, signage, stationery, packaging and print.